The Australian Growth Agenda | May, 2022
The fresh and familiar will save your brand from being Marie Kondo’d.

BMF’s Chief Strategy Officer, Christina Aventi, highlights why understanding how to encode in memory is the key to turning attention into memorability and memorability into brand capital. In the article Aventi shares the key components to unlocking long-term effectiveness and the role memory has to play.

“If you want to avoid your brand being Kondo’d and turn attention into memorability and memorability into brand capital, you need to think about repetition, emotion, and consistency – all matched with a healthy dose of the fresh with the familiar.”

 

Read full article here.