BMF Event – Thursday, 6 February, 2020
BMF hosts Professor Mark Ritson to talk Effectiveness
BMF hosted close to 100 industry guests for a special event: “The Top 10 Effectiveness Rules for 2020”, featuring marketing and branding expert Professor Mark Ritson as the keynote speaker.

In celebration of the 50th anniversary of the Effie Awards, Ritson led the guests through an analysis of the Effies, to distil what drives effectiveness in campaigns. He unveiled an exclusive countdown of the 10 effectiveness rules, using his trademark humour and irreverence.

Ritson outlined 10 practical rules to effectiveness, analysing various effective campaigns along the way, as well as sharing insights on effectiveness from some of the industry’s thought leaders, both historical and contemporary.

The room was left with several nuggets of gold to consider when it comes to effectiveness, summarised in the video above. Mark Ritson finalised his presentation by highlighting the importance of partnering with an agency that delivers creativity, invests in long term brand building and delivers tangible results.