Sportsbet
Putting the ‘Roid in Android

Stripped of his gold medal, now he is endorsing a betting app.

Every punter wants an unfair advantage. So, when Sportsbet released their super fast Android app, they used infamous drug cheat, Ben Johnson, to promote it.

The results…

957 million views in two weeks.

Covered by 660+ media outlets worldwide.

 

11% increase in market share.