There’s a lot to love about This Australian Life
TAL Insurance has been part of Australian life for over 140 years, but most people have never heard of them.
To launch the brand, TAL made a departure from the doom-and-gloom work in the category – instead, celebrating This Australian Life.
They captured the spirit of what it feels like to grow up, and grow old, in modern Australia. Changing the acronym from Tower Australia Limited to TAL – This Australian Life.