Australian Open: Hits Different

BECAUSE TENNIS IN AUSTRALIA JUST HITS DIFFERENT

A vibrant image of a tennis match in a stadium, one of the tennis players is hitting a ball towards an illustration of the sun watching the match through the stadium roof.

The rules may be the same, but tennis in Australia is a different game.

From the international spectacle of the AO to having a midweek bash at your local, Hits Different captures Australian tennis’ uniquely intense and playful spirit.

A vibrant billboard design showcasing the excitement of a tennis tournament. The headline reads: "it hits harder live".

We don’t take ourselves too seriously, but we take sport very seriously.

Hits like a home crowd.

A vibrant billboard design showcasing the excitement of a tennis tournament with the headline: "Australian open, hits different".
A mobile phone screen showing a vibrant design showcasing the excitement of a tennis tournament with the headline: "Hits like a home crowd".