BMF today announced internal changes to create a more nimble structure to best meet the needs of clients in today’s “always on” marketing environment.
“BMF has long had a history of continually evolving our structure to improve our work and the way we work, hence the changes we are announcing today,” said Jeremy Nicholas CEO.
The new structure will see the agency evolve into three distinct teams – two based in Sydney and one in Melbourne. Each team will have a fully integrated Creative, Account Management, Planning, Production, and Digital/Social capability, focused across a smaller number of clients and between 50-100 staff. All three teams will be supported by BMF’s digital development unit.
Commented CEO, Jeremy Nicholas; “This three-team structure is absolutely the right way for a business of our size to go to market. It will make the work better, provide more opportunities for our people and make us more agile. To be the very best partner for clients in today’s marketing and communications environment an agency needs to be able to react quickly and develop high quality work in a continuous manner. To do that, you need a tight, talented working group.”
“With experienced leaders at the top of each of our three teams, it means our clients will have more senior people close to their business and close to the work. We’ll also be announcing some great new hires over the coming months to add to the great talent already in the building.”
Current Executive Creative Director, Dylan Taylor, will become a Managing Partner and will lead one of the Sydney teams. Joining Dylan’s team is a new Client Director, Steve McCardle who joins BMF from leading UK agency CHI & Partners where he is a Board Member and Head of Client Service. A new Executive Creative Director is to be hired for the team and will be announced shortly.
The other Sydney team will be led by current Head of Account Management, Chris Kay who will become a Managing Partner. Chris joined BMF this year from Manchester City Football Club where he was Marketing Director. Prior to Man City, Chris was Head of Account Management at Fallon, London. Highly awarded BMF Creative Director Shane Bradnick, has been promoted to Executive Creative Director of that team.
In Melbourne, leading Creative Director and Chairman of MADC David Klein, will be moving up to the role of Executive Creative Director, with Alita McMenamin being promoted to Client Director. A Managing Partner for the Melbourne team will also be announced in the future.
Jeremy Nicholas continued, “Our Melbourne team has done an outstanding job in growing the business and the agency’s creative profile in the two years since we opened our doors. We are looking to further support them to help take the business to the next stage.”
People across the agency are beginning to assume their new roles with the new structure coming into full effect in January 2012.