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BMF winning with financial services


We are proud to announce further recognition of our work in the financial services sector for our Commonwealth Bank and BPAY clients. At the Midas Awards in New York, the only international competition to recognise excellence in financial advertising and marketing on a global scale, our '18' campaign for Commonwealth Bank youth has just been awarded a Gold Midas ( while our 'Short and Sweet' work for BPAY picked up a Silver (

And on the other side of the Atlantic, our world first property investment simulator, Investorville, has been shortlisted in the Econsultancy Innovation awards for Innovation in Financial Services. Fingers crossed! Congratulations to our teams and our partners, Commonwealth Bank and BPAY.

BMF moves to more nimble structure


BMF today announced internal changes to create a more nimble structure to best meet the needs of clients in today’s “always on” marketing environment.

“BMF has long had a history of continually evolving our structure to improve our work and the way we work, hence the changes we are announcing today,” said Jeremy Nicholas CEO.

The new structure will see the agency evolve into three distinct teams – two based in Sydney and one in Melbourne. Each team will have a fully integrated Creative, Account Management, Planning, Production, and Digital/Social capability, focused across a smaller number of clients and between 50-100 staff. All three teams will be supported by BMF’s digital development unit.

Commented CEO, Jeremy Nicholas; “This three-team structure is absolutely the right way for a business of our size to go to market. It will make the work better, provide more opportunities for our people and make us more agile. To be the very best partner for clients in today’s marketing and communications environment an agency needs to be able to react quickly and develop high quality work in a continuous manner.  To do that, you need a tight, talented working group.”

“With experienced leaders at the top of each of our three teams, it means our clients will have more senior people close to their business and close to the work.  We’ll also be announcing some great new hires over the coming months to add to the great talent already in the building.”

Current Executive Creative Director, Dylan Taylor, will become a Managing Partner and will lead one of the Sydney teams. Joining Dylan’s team is a new Client Director, Steve McCardle who joins BMF from leading UK agency CHI & Partners where he is a Board Member and Head of Client Service. A new Executive Creative Director is to be hired for the team and will be announced shortly.

The other Sydney team will be led by current Head of Account Management, Chris Kay who will become a Managing Partner. Chris joined BMF this year from Manchester City Football Club where he was Marketing Director. Prior to Man City, Chris was Head of Account Management at Fallon, London. Highly awarded BMF Creative Director Shane Bradnick, has been promoted to Executive Creative Director of that team.

In Melbourne, leading Creative Director and Chairman of MADC David Klein, will be moving up to the role of Executive Creative Director, with Alita McMenamin being promoted to Client Director. A Managing Partner for the Melbourne team will also be announced in the future.

Jeremy Nicholas continued, “Our Melbourne team has done an outstanding job in growing the business and the agency’s creative profile in the two years since we opened our doors. We are looking to further support them to help take the business to the next stage.”

People across the agency are beginning to assume their new roles with the new structure coming into full effect in January 2012.

BMF grows in-house video content unit


Over the past year alone BMF has created well over 50 video content pieces, for web and social media across a range of brands. To meet this growing demand, BMF has set up an in-house video-specific production unit; reporting to SueHind, Head of TV & Art Buying.  The new team, led by Content Producer, Whitney Hawthorn, will include multi-skilled “Preditors” (Producer-Director-Editors) – a role with its roots in TV magazine/reportage programming.

"The simple fact is ‘real time’ marketing is here. Snacking on video content, rather than just reading it is becoming more and more ubiquitous,” said ECD Dylan Taylor. “The agency has been producing great content for the web for many years, but we have reached a tipping point where bringing a full production team in house makes sense.  While we'll continue to work with our external production partners on our bigger productions, there is an overwhelming opportunity and demand for speed and cost efficiency in video production.

Having a team sitting right in the creative department will help us deliver content in a streamlined way. It’s fantastic to have someone with Whitney’s talent to work with.  She has a great pragmatic, can-do attitude, coupled with an eye for what makes a compelling viewing – this made her natural choice to lead the team.”
Comments Whitney, "This is a great opportunity. BMF is now simply formalising a structure and process that has been in place for a while. BMF has always been an agency that’s evolved to ensue that it delivers the best to our clients and I’m really excited to lead a part of that. My team is already busy and I see demand growing in the future for engaging, cost-effective quality content".

Let the battle commence


Never one to shirk a challenge, BMF is channelling its inner rock god for the Communications Council’s ‘Battle of the Ad Bands’ at the Oxford Art Factory on 9th November. Eleanor Dunn, drummer with BMF’s My Conceptual Romance, said “We're ready to rock our leather pants off and do the agency proud. Hold on, I’ve got Bono on the other line…”

BMF continues to grow future-focused offering


BMF has made three new hires to ensure the continued delivery of fresh thinking into new and evolving digital areas.

“It’s part of our natural growth into delivering consumer experiences that work across all media; a focus we’re calling BMF Experience Design. As digital interaction moves further from the PC and into our mobile phones and the physical world, we want to make sure we have the knowledge and craft in the business to both understand and capitalize on the new opportunities for our clients. These new hires will certainly help us get to where we want to be,” said Aaron Michie, Interactive Concepts Director.

Matt Barnes – Lead Experience Design Director

Matt comes to BMF (via a sharp, intense set at Host) from AllofUs - one of the leading interactive studios in London - where he worked alongside CD and recent D&AD President Simon Sankarayya across a wide range of digital and physical interactive projects. Matt has worked with many, many, global brands.

Simon Koay (Art Director) and Tim Smith (Creative Technologist)

Simon and Tim arrived at BMF from Colenso BBDO where they originally worked as a digital designer and developer, before forming a digital creative team. Particular successes included working as both Digital Creatives and hands-on, on projects such as the New Zealand Book Council ‘Read a Book at Work’, Vodafone ‘Symphonia’ and V Energy Drink ‘100K Cash Drop’. In their time at Colenso BBDO, the digital team was twice winner of B&T interactive agency of the year, ‘Read a Book at Work’ won the Grand Axis Award, picked up at Cannes and other international award shows, and they were involved in other local and international awards.

Goatees for goats


When the final follicle count was in, BMF, with the help of other Photon agencies, raised an impressive $2788 for the Goatees for Goats campaign run by Oxfam Australia – almost double last year’s effort. Oxfam Australia works to find lasting solutions to poverty through increased income, better crops, cleaner water and greater access to healthcare and education.

And we were only too happy to help. Now, thanks to the BMF crew – including Creative Founder Warren Brown – who grew hair on their chinny chinny chin throughout September, 71.5 goats were procured to help give African families a better future. Who’d have thought that acting the goat could be so rewarding?